Salvation Army Ontario Launches 2021 Kettle Campaign with the World’s Largest Christmas Kettle

MEDIA RELEASE
FOR IMMEDIATE RELEASE

November 18, 2021

TORONTO, Ontario—The Salvation Army Ontario Division kicks off the Christmas season with the launch of the 2021 Kettle campaign on Thursday, November 18 at the Distillery Winter Village in Toronto’s Distillery District.

A ceremonial first donation in the world’s largest 35-foot-tall Salvation Army Christmas Kettle will take place followed by entertainment from Salvation Army brass bands and choirs will enhance the Christmas spirit for everyone.

Running from Nov. 18 to Dec. 24, The Salvation Army’s iconic Christmas Kettle campaign has a goal to raise $12 million in Ontario for life-changing programs and services for people in communities across the province.

“The Salvation Army Christmas Kettle Campaign is our largest annual fundraising drive, and we encourage you to ensure this important work continues across the province and in your own local community, for your friends and your neighbours,” says Glenn van Gulik, Ontario Divisional Secretary for Public Relations. “Starting today, you will see Christmas kettles at malls, grocery stores and street corners near you. Every donation, no matter how small, makes all the difference to those in need.”

The Salvation Army in Ontario is pleased to partner with the Distillery Winter Village as a charity of choice for the launch of our Christmas Kettle campaign. We are also a key partner with tiptap, a payment solution which makes contactless donations to Christmas Kettles safe and easy.

“We are honoured to support The Salvation Army once again this year with our simple, secure solution for touchless giving™ ,” said Chris Greenfield, CEO and Founder of tiptap. “Our focus at tiptap is making it easier for community-based organizations that have long depended on in-person, cash donations to navigate in an increasingly digital, cashless society. The Kettle Campaign is an iconic symbol of the giving season and we’re pleased to provide a solution that allows Canadians to give safely and securely, even when they’re not carrying cash.”

All funds remain in the community in which they are donated, assisting individuals and families trying to overcome homelessness, food insecurity, addictions and unemployment. Together in 2020, we helped over 1.1 million individuals and families in Ontario with life’s challenges. Everyone needs an Army.

Donations can also be made at www.salvationarmy.ca.

About The Salvation Army Canada and Bermuda Territory

The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in over 400 communities across Canada and in 131 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

About tiptap

tiptap is a Canadian tech scale-up that leverages touchless technology to facilitate cashless transactions and enable tech for good through touchless payments™ and touchless giving™. tiptap has created a groundbreaking NFC-enabled wireless device that allows for the instant acceptance of any contactless payment or donation. Each unit functions as an autonomous POS system, enabling touchless transactions without additional equipment or complicated back-end technology. For more information on tiptap, please visit tiptappay.com.

For further information or to set up an interview please contact:

Chris McGregor

Content Marketing Specialist

The Salvation Army, Ontario Division

Cell: 905-805-3511

Email: chris.mcgregor@salvationarmy.ca

tiptap’s media contact:

Zulfikar Fahd

Account Manager, Zeno Group Canada

Cell: 674-218-3960

Zulfikar.fahd@zenogroup.com