What Canadian Donors Want

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by SalvationArmy.ca
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A recent Ipsos Reid survey says a strong interest in giving reflects Canadians’ faith in the work of the charitable sector.

The most popular reason why Canadians donate to a charity is the desire to “help those in need.”

Donors look for a variety of information when researching a charity to determine whether they will make a donation.

  • The cause/mission
  • Distribution of funds
  • Percentage spent on administrative costs
  • Percentage of funds actually used for the cause
  • Results/past achievements
  • What resources are provided
  • Credibility/trustworthy
  • Target population/who is being helped
  • Reputation
  • Impact on local community

What factors determine whether or not you will donate?

We’re grateful for our donors who are essential to the success of The Salvation Army’s extensive ministry and programs.

Click here for more information about The Salvation Army.