FINAL RESULTS: 2012 Toy Mountain Campaign Raises $379,623.00

Winnipeg, MB – Thank you Winnipeg! The 102.3 CLEAR FM and 92 CITI FM Toy Mountain campaign presented by Scotiabank exceeded this year’s goal of toy and cash donations!

“We are pleased to announce that once again Winnipeggers have really outdone themselves in helping make sure the children of our city had the opportunity to celebrate a very Merry Christmas,” says Captain Les Marshall, The Salvation Army Prairie Division, “During this year’s Toy Mountain campaign a total of $379,623.00 in toys and cash donations were raised.”

This amount exceeded this year’s combined goal of toys and cash donations by nearly $30,000.  The goal for this year was set at $350,000.  With the toys and cash raised this year, The Salvation Army was able to provide a happy Christmas morning to more than 15,000 children.

“The Salvation Army Toy Centre at Weetamah was helping families in need right up to late Christmas Eve,” explains Mark Young, Ministry Director of The Salvation Army Weetamah Centre, “There was one family who contacted us for assistance that night. We were pleased to provide them with toys to ensure their children had something to celebrate Christmas morning.  On Boxing Day we received an email from the grandparents expressing their appreciation to The Salvation Army for making Christmas morning so very exciting and special for their 7 year old granddaughter.”

Since 2005, the Toy Mountain campaign has raised over $1.7 million in toys and cash for The Salvation Army to distribute to those in need.  All funds raised during the campaign go directly to helping The Salvation Army ensure no child goes without during the holiday season.

The 102.3 Clear FM and 92 Citi FM Toy Mountain was presented by Scotiabank.  We would like to thank our other partners who included McDonald’s, Winnipeg Fire and Paramedic Services, Winnipeg Police Services, Polo Park and Ashley Furniture as well. Without their support, Toy Mountain would not have been a success.