The Salvation Army Appeals for Christmas Kettle Donations

SALVATION ARMY APPEALS FOR CHRISTMAS KETTLE DONATIONS
Donations to the Iconic Campaign Have Fallen Below 2009 Levels

KINGSTON, December 17, 2010 – With just one week remaining in the Salvation Army’s 2010 Christmas Kettle Campaign, donations have slipped below 2009 levels. The iconic campaign, which officially launched on November 19th, is attempting to raise $240,000 which will be used to fund programs that assist families and children throughout 2011.

“We have seen a sharp increase in demand for our programs and services over the past year” said Michael Maidment, spokesperson for The Salvation Army. “The increased demand for service coupled with the lingering effects of the economy and the potential shortfall in the kettle campaign means we will be stretched to meet the needs of the community in the coming year”.

The Salvation Army is appealing to the community of Kingston to donate to the Christmas Kettles, located in 14 stores and shopping centres across the city. To find the kettle location nearest you, visit: www.FilltheKettle.ca.

With just 7 days remaining in the campaign, we need to raise $110,000” added Maidment.

Donations to the 2010 Christmas Kettle Campaign can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY, at your local kettle, or via mail to The Salvation Army Christmas Kettle Campaign, 342 Patrick St., Kingston, ON K7K 6R6. Donors can also give by texting the word “HOPE” to 45678 from most mobile carriers in Canada.

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

News releases, articles and updated information can be found at www.SalvationArmy.ca.

-30-

For more information please contact:

Michael Maidment
Area Director, Public Relations and Development
Mobile: (613) 795-8898
michael_maidment@salvationarmy.org