Salvation Army Christmas Kettle Campaign + CTV

CTV-Salvation_Army_Kettle_2011_-_FINAL

With the 2011 kick off to The Salvation Army in British Columbia’s traditional Christmas Kettle Campaign, we are thrilled to have the support of CTV. The historic kettle campaign is a Christmas tradition, and remains a vital fundraising initiative in support of The Salvation Army’s role as Canada’s largest non-government direct provider of social services.

The recent economic downturn has resulted in a decrease in donations. Historically in times of economic decline, the Canadian public has responded positively, allowing The Salvation Army even in difficult times to continue serving and providing hope for those who need it.

The Salvation Army’s services in British Columbia are very diverse, including shelters/housing in 16 communities, emergency food/meal centers in 39 communities, family services in 41 communities, emergency crisis response units throughout British Columbia, addictions treatment services, as well as care for women and children fleeing domestic abuse. In some way, The Salvation Army directly affects one third of all British Columbians.

The Salvation Army trusts that British Columbians will come through again in their support of The Salvation Army this Christmas season, helping The Salvation Army give hope today.

Look for our ad on CTV and CTVTwo.