Salvation Army Toy Mountain Brings Christmas to Winnipeg’s Less Fortunate

“Christmas wouldn’t be Christmas without the help of The Salvation Army’s Toy Mountain shopping centre,” says Juilieen. “Now my daughter will have something to open on Christmas morning.”

Planning for a happy Christmas for your family is challenging if you lack the financial resources to celebrate with your children.

Julieen Keeley lives with her eight-year-old daughter, Jessica, in one of Winnipeg’s poorest neighbourhoods. Like most girls her age, Jessica is excited for Christmas and hopes to get a Monster High doll from Santa. But Julieen, who barely makes ends meet, simply can’t afford it.

Inside Toy Mountain

With more than 1,500 children in need of toys this Christmas, The Salvation Army in Winnipeg hopes to transform its Weetamah Community Centre’s and Church’s, 4,500 square foot gymnasium into Santa’s toy shop.

Based on needs and current financial situations, families receiving assistance visit Santa’s toy shop where they hand pick items such as stuffed animals, knitted hats, books and stockings stuffers for their children. Choosing something they know their children will want and appreciate is just one of the ways The Salvation Army fosters dignity for those in need.

“The Salvation Army makes me feel welcome and comfortable,” says Julieen. ”Here I hold my head up high knowing I’m not just getting a hand out, but a hand up.”

Working Together

The Salvation Army relies heavily on the generosity of its donors and partners such as CTV, Scotiabank, Winnipeg Fire Paramedic Service and Winnipeg Police Service to ensure that no child goes without at Christmas.

Christmas is a great time to give back to the community and remember those less fortunate than ourselves. Click here to support The Salvation Army Christmas campaign.