Salvation Army Radio Spot Receives Award
Categories: Newswire
On March 20, 2013, Grey Canada, The Army’s advertising agency, received seven awards, two of them for the Army’s “Frank,” a Christmas radio ad to inspire people to donate.
The creative advertisement tackles the issue of homelessness and the need for support to help those left wandering the cold, city streets. It drives home the fact that no dream is too small when you’re in need, and those less fortunate deserve our attention.
The Crystal Awards, Canada’s only award show, is dedicated exclusively to excellence in radio creative.
