Public Affairs

As one of the leading providers of social services in Canada, The Salvation Army takes pride in its commitment to serving the community. Throughout the year, public affairs has focused on strengthening relationships with government partners at all levels, advocating for those in need and increasing participation in legislative processes. With a legacy of more than 140 years of service and expertise, The Salvation Army continues to be a trusted partner in over 400 communities across the country.

We recognize the importance of effective collaboration with government entities to create positive change. Our public affairs team plays a vital role in establishing and nurturing relationships with government officials, from local engagement to interactions in the halls of Parliament and provincial legislatures nationwide. Through these engagements, we leverage our influence to advocate on behalf of the individuals and communities we serve, sharing stories of hope and healing and seeking assistance for those who call Canada their home.

In 2023, we have taken significant steps to enhance our advocacy efforts. The Salvation Army is in the process of building a dedicated team that will amplify our voice in public affairs. This includes establishing public affairs staff in every division and recruiting analysts who will expand our research capacity. These measures will enable us to effectively track and respond to legislation that impacts our work, ensuring we remain at the forefront of addressing the evolving needs of those who come to us for help.

This spring, leaders from across the territory, accompanied by specialists in areas such as human trafficking response, social mission, housing, and emergency disaster services engaged in lobby days on Parliament Hill in Ottawa. During this visit, we had the privilege of meeting elected officials and their staff. We expressed our gratitude for their generous support, offered our service and expertise to enhance the lives of those who rely on us, and took the opportunity to offer prayers for the leaders who have dedicated themselves to public service.

As we reflect on the accomplishments of the past year, The Salvation Army remains committed to serving individuals and communities in need. Through our ongoing collaboration with government partners, we strive to create a positive impact on the lives of those we assist. With a united and dedicated team, bolstered by a strengthened public affairs department, we are poised to make an even greater difference in the years to come. We express our heartfelt appreciation to all our stakeholders who have supported us in our mission to give hope today.

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