Toy Mountain Logo Lockup

Toy Mountain is Back!

Thank you for your interest in supporting the 2020 CTV Toy Mountain Campaign.  You are helping The Salvation Army and CTV build a mountain of toys to provide help and hope to families struggling to make ends meet in the Greater Toronto Area.

2020 marks the 25th anniversary of the CTV Toy Mountain Campaign benefiting The Salvation Army.  And every year, we invite Toronto-area businesses, schools, organizations, community groups and CTV Toronto viewers to become partners – to collect toys –  and to help build Toy Mountain.  This year we are presented with more challenges with the pandemic, but we still need your help to bring smiles to children’s faces on Christmas morning.

How Can I Get Involved?

How can I get involved?

It’s so easy to make a difference! Online donations will be a focus for the campaign this holiday season to help ensure everyone’s safety. You may also donate a new, unwrapped toy to a Toy Mountain bin at your local mall or other participating location listed on CTV News Toronto Toy Mountain website.

We are grateful for all toys that are donated, but please do not forget the tweens, teens and babies.  We often fall short on gifts for these age groups so please consider these children when selecting a toy to donate.  Here are some ideas of appropriate items for tweens and teens.

Tweens and teens (10 and up):  curling irons, digital music players, hair dryers, hair kits, makeup kits, jewelry, electronics, books, hoodies, sporting goods, backpacks, school supplies, board games, scarves, gloves and gift cards.

By making a financial donation you will allow us to purchase gifts for age groups as needed.

You can make your online financial contribution and receive a charitable tax receipt by clicking here.

Can our group coordinate our own toy drive?

Absolutely!  Toy Mountain is built through the support of the local community.  Host your own toy drive or fundraiser with your staff, youth group, team or school.  It can be a great way to celebrate the Christmas season together.  Find a creative way to collect toys or cash while maintaining physical distancing.  In whatever way your group works together to collect toys or cash take pictures and videos.

Can Tom Brown visit our toy drive event?

Weather Anchor, Tom Brown and the CTV Toronto News team are typically out Monday to Friday evenings throughout the campaign visiting community toy drive events and highlighting the Toy Mountain Campaign during the weather segments on the 6 o’clock news.  This year will be different due to the COVID-19 restrictions that are in place.   We would still love to share photos and videos of your team members and your donations.

For more information contact Sarah Virro, Associate Producer for CTV Toronto: Sarah.Virro@bellmedia.ca

When does the campaign begin?

Toy Mountain bins will be delivered to selected malls in the GTA by the middle of November and toy donations can be made at that time.  The official launch of the campaign will be announced in November, with some details still to be confirmed.

What happens after I donate a toy?

Toys collected at the major malls are picked up regularly and transported to The Salvation Army Toy Distribution Warehouse.  Arrangements can be made for toys collected through a group effort to be picked up where 100 toys have been gathered.

Once in the warehouse, Salvation Army staff and volunteers inspect, sort and package the toys by age and gender for delivery to Salvation Army Community and Family Services Centres throughout the GTA.  These centres have been registering qualifying families for Christmas Assistance throughout the months leading up to the holiday season to determine the inventory required to meet the needs within their community.

After the Salvation Army Community and Family Services Centres receive the donated toys the staff will ensure that those toys are given to the families that have registered.   Due to COVID-19 restrictions we may not be able to set up the toy store atmosphere that we have in previous years.  We aspire to provide distribution with dignity and believe that giving parents the opportunity to select toys for their children within the atmosphere of the Christmas Store is a more effective way to ensure parents are involved in process, however, this will likely not be possible with the safety protocols we will need to follow.

Last year over 32,000 families throughout the GTA were helped through the CTV Toy Mountain Campaign.  This enormous task would not have been possible without you.

Together…..We can make a difference.