Toy Mountain Logo Lockup

Toy Mountain is Back!

Thank you for your interest in supporting the 2021 CTV Toy Mountain Campaign in Toronto and Ottawa. You are helping The Salvation Army in Ontario and CTV build a mountain of toys to provide help and hope to families struggling to make ends meet.

2021 marks the 26th anniversary of the CTV Toy Mountain Campaign benefiting The Salvation Army. Every year, we invite businesses, schools, organizations, community groups and CTV viewers to become partners – to collect toys – and to help build Toy Mountain. This year we have been presented with the challenges of the COVID-19 pandemic, but we still need your help to bring smiles to children’s faces on Christmas morning.

How can I get involved?

It’s so easy to make a difference! Online donations will be a focus for the campaign this holiday season to help ensure everyone’s safety. You may also donate a new, unwrapped toy to a Toy Mountain bin at your local mall or other participating location listed on CTV News Toronto Toy Mountain website.

Text to donate:

  • Text TOYS to 30333 to donate $25 to Toy Mountain in support of The Salvation Army
  • When a donor texts TOYS to 30333, they will get a message back asking how much they want to give.
  • You will receive the following message: To complete your donation to Salvation Army, reply with the amount you want to give: The $25 donation is charged to your phone bill.
  • Donor responds with the amount they want to give.
  • You will receive two auto responses asking if you would like a receipt and thanking you for your support.

We are grateful for all toys that are donated, but please do not forget the tweens, teens and babies.  We often fall short on gifts for these age groups so please consider these children when selecting a toy to donate.  Here are some ideas of appropriate items for tweens and teens.

Tweens and teens (10 and up):  curling irons, digital music players, hair dryers, hair kits, makeup kits, jewelry, electronics, books, hoodies, sporting goods, backpacks, school supplies, board games, scarves, gloves and gift cards.

By making a financial donation you will allow us to purchase gifts for age groups as needed.

You can make your online financial contribution and receive a charitable tax receipt by clicking here.

Can our group coordinate our own toy drive?

Absolutely!  Toy Mountain is built through the support of the local community.  Host your own toy drive or fundraiser with your staff, youth group, team or school.  It can be a great way to celebrate the Christmas season together.  Find a creative way to collect toys or cash while maintaining physical distancing.  In whatever way your group works together to collect toys or cash take pictures and videos.

Can CTV visit our toy drive event?

The CTV News team are out throughout the campaign visiting community toy drive events and highlighting the Toy Mountain Campaign during the 6 o’clock news. This year will be different due to the COVID-19 restrictions that are in place but we would still love to share photos and videos of your team members and your donations.

For more information contact CTV Toy Mountain at toy.mountain@bellmedia.ca

When does the campaign begin?

Toy Mountain bins will be delivered to selected malls in the GTA by the middle of November and toy donations can be made at that time. The official launch of the campaign will be announced in November, with some details still to be confirmed.

What happens after I donate a toy?

Toys collected at the major malls are picked up regularly and transported to The Salvation Army Toy Distribution Warehouse.  Arrangements can be made for toys collected through a group effort to be picked up where 100 toys have been gathered.

Please contact our team at toys@salvationarmy.ca to make arrangements.