CTV Toy Mountain and Salvation Army bring toys to children on Christmas Day

Thank you for your interest in supporting the 2023 CTV Toy Mountain Campaign in Toronto and Ottawa. You are helping The Salvation Army in Ontario and CTV build a mountain of toys to provide help and hope to families struggling to make ends meet. The campaign kicks off November 23 and wraps up with a finale on December 22.

2023 marks the 28th anniversary of the CTV Toy Mountain Campaign benefiting The Salvation Army. Every year, we invite businesses, schools, organizations, community groups and CTV viewers to become partners – to collect toys – and to help build Toy Mountain. Join with us to help bring smiles to children’s faces on Christmas morning.

How can I get involved?

It’s so easy to make a difference! Online donations will be a focus for the campaign this holiday season to help ensure everyone’s safety. You may also donate a new, unwrapped toy to a Toy Mountain bin at your local mall or other participating location listed on CTV News Toronto Toy Mountain website.

We are grateful for all toys that are donated, but please do not forget the tweens, teens and babies.  We often fall short on gifts for these age groups so please consider these children when selecting a toy to donate.  Here are some ideas of appropriate items for tweens and teens.

Tweens and teens (10 and up):  curling irons, digital music players, hair dryers, hair kits, makeup kits, jewelry, electronics, books, hoodies, sporting goods, backpacks, school supplies, board games, scarves, gloves and gift cards.

By making a financial donation you will allow us to purchase gifts for age groups as needed.

You can make your online financial contribution and receive a charitable tax receipt by clicking here.

Can our group coordinate our own toy drive?

Absolutely!  Toy Mountain is built through the support of the local community.  Host your own toy drive or fundraiser with your staff, youth group, team or school.  It can be a great way to celebrate the Christmas season together.  Find a creative way to collect toys or cash and take pictures and videos of your group.

Can CTV visit our toy drive event?

The CTV News team are out throughout the campaign visiting community toy drive events and highlighting the Toy Mountain Campaign during the 6 o’clock news. The public is welcome to attend any of the live CTV broadcasts to drop off a gift and built Toy Mountain. Live hits will take place at various locations throughout the campaign.

We also encourage groups who are doing toy drives to join us on Friday nights at the Live Hits with The Salvation Army and CTV Toy Mountain, details of these locations will be available on ToyMountain.ca.

For more information contact CTV Toy Mountain at toy.mountain@bellmedia.ca

When does the campaign begin?

Toy Mountain bins will be delivered to selected malls in the GTA by the middle of November and toy donations can be made at that time. Toy Mountain runs from November 23 to December 22.  The official launch of the campaign will be announced in November, with some details still to be confirmed.

What happens after I donate a toy?

Toys collected at the major malls are picked up regularly and transported to The Salvation Army Toy Distribution Warehouse.  Arrangements can be made for toys collected through a group effort to be picked up where 100 toys have been gathered.

Please contact our team at toys@salvationarmy.ca to make arrangements.