Toronto, Ontario, – As more families in Ontario struggle to make ends meet, The Salvation Army is issuing an urgent appeal to the public as donations decline even as demand for essential services is rising sharply across the province.  

With fewer donations coming in through the Christmas Kettle Campaign, critical, immediate supports and year-round programs are now at risk.

“Our volunteers are working tirelessly ringing bells, but donations are down,” says Captain Gina Haggett, divisional director of public relations, The Salvation Army Ontario Division. “As our Christmas Kettle Campaign is soon winding down, every donation matters because every gift supports families making impossible choices and helps put food on a table, keep someone warm, or provide shelter and support to a person in crisis.”

Last year, 1.5 million visits were made to The Salvation Army in Ontario for support that included food banks, meal programs and shelter, and Christmas assistance that recorded 89,344 visits for food hampers and toys.

Funds raised through the Christmas Kettle Campaign help ensure The Salvation Army can continue offering vital services such as community meals, homelessness prevention programs, school breakfast and lunch initiatives, and the Christmas Assistance Program, providing consistent support long after the holiday season ends.

The Salvation Army urges Ontarians to give today by donating at any of the red kettle locations, online at SalvationArmy.ca, or by calling 1-800-SAL-ARMY.