Maple Leafs Sports & Entertainment is Teaming Up with the Salvation Army to Bring the Message of Hope and Launch the Annual Christmas Kettle Campaign

by Ontario Communications
Categories: Divisional News


For Immediate Release

Maple Leafs Sports & Entertainment is Teaming Up with the Salvation Army to Bring the Message of Hope and Launch the Annual Christmas Kettle Campaign

Toronto, ON – On Wednesday, November 30, 2011, Maple Leaf Sports & Entertainment (MLSE) is Teaming Up with The Salvation Army to launch the Annual Christmas Kettle Campaign.  Together they will bring the “Message of Hope” to the crowd at Air Canada Centre.

The Toronto Maple Leafs are recognized as Canada’s premier hockey club and The Salvation Army is grateful for their support of our service in the community and our Christmas fundraising efforts. Maple Leafs Sports and Entertainment aspires to be a leader in the community – by donating its time and resources – making it a better place to live, work, and play. These values are keeping with The Salvation Army’s vision to restore people and communities to full life and health.

Date:   November 30, 2011 – Beginning at 5:30pm


  • Prior to the game The Salvation Army Christmas Brass Ensemble will serenade fans entering Air Canada Centre accompanied by Christmas Kettles and Bell Ringers.
  • A 35’ inflatable Salvation Army Christmas Bell will be set up in Maple Leaf Square.
  • The Salvation Army North York Temple Brass Band consisting of 25 musicians will play the American and Canadian National anthems.
  • The captain of each team will make a symbolic donation to the Christmas Kettles prior to the puck drop.

The Salvation Army Christmas Kettles

  • Bell ringing by hosts of Salvation Army Christmas Kettles has been a tradition for over 100 years.
  • The sound of bells at Salvation Army Christmas Kettles represents the subtle voice of those in need at Christmas in our community.
  • Throughout the duration of the Christmas Kettle Campaign in Toronto over 2,000 Bell Ringers will host over 350 Kettles raising money to fund our Community and Family Services programs year round.
  • The Christmas Kettle Camapaign 2011 goal is $3 million.

About the Salvation Army

The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.  News releases, articles and updated information can be found at

About Maple Leafs Sports and Entertainment

Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies  (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

For more information contact:

The Salvation Army:

Major John P. Murray, APR
Divisional Secretary for Public Relations and Development

Neil W. Leduke
Director of Communications

Maple Leaf Sports and Entertainment:

Rajani Kamath, (416) 815-5790

Jamie Deans, (416) 815-5445