Salvation Army Announces Hope in the City Virtual Run to Raise Funds and Keep Community Connected

by Maritime
Categories: 2020, News Archive

HALIFAX, NS June 15, 2020 – This July, The Salvation Army is introducing a new event, Hope in the City Run – a virtual run to support the life-changing programs that The Salvation Army provides across the Maritimes.

Virtual runs have become a popular method for non-profit organizations to raise vital funds after COVID-19 forced many key fundraising events to be cancelled or rescheduled.

“So many events raise essential funds for our programs simply won’t be able to take place this year,” says Major Jamie Locke, divisional secretary for public relations and development. “That’s why we are thrilled to announce this virtual solution.”

Participants register online, and then complete the run in their community on July 25-26, 2020. Competitive runners can even record their time through the host platform, Race Roster.

“You don’t have to be a runner to participate. Whether you run, walk or stroll your registration will help us fund everything from food banks to shelters,” says Major Locke.

Registration fees also include a T-shirt available via contactless pick-up, a printable bib and a digital medal. Participants are encouraged to take part with those in their family bubble or socially distant in groups of 10 or less, based on government restrictions.

“Our goal was to create an event that raises funds but also keeps the community connected,” says Major Locke. “With the current easement of government restrictions, this is something families can do together.”

Online registration is now open. Participants are encouraged to register online.


For further information:

Major Jamie Locke
The Salvation Army Maritime Division
(902) 221-4729