Corporate Corner Family Gives Biggest Donation

by British Columbia
Categories: Blog, Corporate Corner

Corporate Corner
Family Gives Biggest Donation

In June, the Rogers family announced a $10 million donation to The Salvation Army to help support Canadians affected by COVID-19. It is the largest private donation we have received in more than our 135 year history of Giving Hope to those in need.

“The incredible generosity of the Rogers family is critical to the work of The Salvation Army now and in the months ahead,” says Commissioner Floyd J. Tidd, national leader of The Salvation Army. “It allows us to continue to deliver vital, life-changing services to those who have been hit hard by the COVID-19 pandemic.”

In British Columbia, the funds will improve food security, enhance the provision of shelter and social services, and fund additional emergency disaster services vehicles that deliver food to vulnerable children and families.

Our food banks will:

  • increase food supply, particularly fresh food
  • purchase additional equipment, including walk-in freezers and coolers that will allow for safe food management
  • increase counselling and practical support

Our shelters will:

  • enhance the provision of shelter and social services
  • prepare and provide fresh food and prepared take-out meals
  • pivot from group meals to offer safer options and strengthen long-term community relationships

Our emergency services will:

  • acquire additional emergency disaster services vehicles to assist with meal delivery
  • provide hot meals to individuals, seniors and families at designated sites
  • send meal trucks into high-need communities regularly

“Our family is honoured to be able to do a small part to help Canadians and Canadian families as they try to recover from the difficult financial challenges that COVID-19 has brought to so many people, especially people already under financial stress,” said Martha Rogers, Chair of The Rogers Foundation. “All of the money will be donated in 2020 so we can make as immediate an impact as possible.”


Thanks to the Rogers family, and donors like you, we are able to continue providing essential services to the vulnerable during the COVID-19 pandemic. For more information or to donate, visit or call 1-800-SAL-ARMY.