Salvation Army Kettle App Offers Mobile Solution to Giving

Salvation Army Kettle App Offers Mobile Solution to Giving
Categories: Articles, Mobile

With just over two weeks to go until Christmas, The Salvation Army’s Kettle Campaign is underway. Now in its 127th year, the annual fundraiser seeks donations from the public to help The Salvation Army assist millions of people living in poverty. Every donation made to a Christmas kettle remains in the community in which it was given, in order to help local people in need.

This season a Salvation Army Kettle App will enable donors to give to The Salvation Army through their mobile devices. The App allows donors to select a Christmas kettle in their community by scanning a QR code at a kettle location or by using an interactive map within the App. Developed with the Royal Bank of Canada (“RBC”), the “Salvation Army Kettle App” can be downloaded from the Apple App Store or Google Play.

“We’re grateful to RBC for developing this app for our Christmas Kettle Campaign,” says Major John Murray, Territorial Public Relations and Development Secretary. “Thanks to RBC’s innovation, we can offer donors an easy and cashless way to financially support our work and help us assist vulnerable people across the country.”
Donating through the Salvation Army Kettle app is simple, convenient, and is available to all Canadians, not just RBC clients. Simply download the app and enter your credit card information. Scan the QR code on the kettle you wish to donate to and enter the donation amount. That’s it – it’s just as easy as reaching into your pocket for change. Canadians using an iOS device can also opt to pay with a credit card through Apple Pay.

“We’re strong proponents of providing convenient solutions to support the payment needs of Canadians, and are delighted to enable a solution to help support our communities through the Salvation Army this holiday season,” says Eddy Ortiz, Vice President, Solution Acceleration & Innovation, RBC. “Canadians are carrying less cash now than they were five years ago. The Salvation Army Kettle App enables Canadians who prefer to donate with debit or credit cards to make charitable contributions in a fast and simple way.”

With a national $21-million fundraising goal, the Christmas Kettle Campaign enables local Salvation Army units in 400 communities across Canada to help individuals and families with the basic necessities of life, such as food, clothing and shelter. Contributions also allow The Salvation Army to continue operating its life-changing programs, such as substance abuse recovery, housing supports, job and skills training, and budgeting and education classes, which help people find a way out of poverty, permanently.