Salvation Army Christmas Kettle Campaign Surpasses $21-Million Goal
Toronto, ON January 10, 2017 – The Salvation Army is pleased to announce that it raised over $23.5 million nationally through its Christmas Kettle Campaign, surpassing its $21-million goal.
“We are truly grateful for the continued support of our donors, volunteers and community partners, who enable us to help 1.9 million struggling Canadians during the Christmas season and throughout the year,” says Commissioner Susan McMillan, Territorial Commander for The Salvation Army in Canada and Bermuda.
As demand for services continues to grow across the country, The Salvation Army will use the additional money to fund much-needed services that help vulnerable people with basic necessities such as food, clothing and shelter. Donations also make it possible for The Salvation Army to continue to provide a wide range of life-changing programs such as housing supports, job and skills training, budgeting assistance, computer literacy and substance abuse recovery, which help to improve lives and break the cycle of poverty.
Hosted at more than 2,000 locations across Canada, the annual Christmas Kettle Campaign is the organization’s largest fundraising drive of the year and would not be possible without the thousands of kettle workers who volunteer their time.
The Salvation Army’s success during its Christmas Kettle Campaign also comes from the support of its corporate partners that include Walmart Canada, Loblaw Companies Limited, Costco, Kellogg Canada, BC Liquor Stores, LCBO (in Ontario), Canadian Tire, Cadillac Fairview, Metro, Safeway, Save-on-Foods, Sobeys, Bass Pro Shops, Krispy Kreme, and many more, who allow Christmas kettles to be placed at their stores each year.
“Without our corporate supporters, The Salvation Army’s Christmas Kettle Campaign would not be successful,” says Commissioner McMillan. “Their support helps us not only to raise awareness of our programs and services but to extend our reach to the thousands of vulnerable people who rely on us every day for hope and help.”
More information about the work of The Salvation Army can be found in our Annual Review at: https://salvationarmy.ca/annualreview_1516/.
About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in 128 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
For further information please contact:
John McAlister
National Director of Marketing and Communications
The Salvation Army
416-467-3186
John_McAlister@can.salvationarmy.org
A list of regional PR representatives can be found here: https://salvationarmy.ca/prcontacts.
