Digital Media Specialist

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Published
juin 23, 2022
Location
Toronto
Job Type
Competition #
22-074
Ministry Unit/Dept:
Marketing and Communications
Address:
2 Overlea Boulevard
Posting Expires:
June 30, 2022
Applications Accepted By:
To apply, please send resume to thq.careers@salvationarmy.ca and quote Competition # 22-074 in the subject line.

Description

Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Core Values The Salvation Army Canada and Bermuda has four core values:

Hope: We give hope through the power of the gospel of Jesus Christ.
Service: We reach out to support others without discrimination.
Dignity: We respect and value each other, recognizing everyone’s worth.
Stewardship: We responsibly manage the resources entrusted to us.

The Digital Media Specialist reports directly to the Digital Media Producer and is responsible for managing the look, layout and branding the divisional subsites on the SalvationArmy.ca website as well as preparing online reports, and social media graphics/strategies with the marketing team. The Digital Media Specialist creates and updates content for the templated site provided by Territorial Communications, The Digital Media Specialist provides resources and training in digital best practices, such as adopting accessibility features for those with disabilities, layout, design and assisting ministry units with their templated sites as required. The Digital Media Specialist also assists with graphic design projects and audio-visual needs as assigned for events, stewardship projects and social media.

KEY RESPONSIBILITIES:

Website and Email Management:

  • Ongoing maintenance of the divisional subsite on SalvationArmy.ca website
  • Responsible to ensure ministry units are AODA compliant for their websites if applicable
  • Assist ministry units with aspects of fillthekettle.com or peer-to-peer fundraising sites as applicable
  • Modification/creation of website landing page, forms, content pages, contact forms, etc.
  • Modification/creation of email newsletters & fundraising appeals using industry best practices and adhering to privacy and anti-spam legislation in partnership with the divisional development team as applicable
  • Suggesting areas of potential optimization across all web/digital channels using A/B testing and structured reporting
  • Regular reporting on website and email performance with accompanying recommendations for improvement
  • Train and offer technical support to ministry unit website admins

Video Production

  • Performs the following video production functions: Shoots & edits raw footage; adds audio and special effects; adds titles and graphics; produces and edits the master video
  • Ensures compliance with established video production standards as well as the mission, vision, and values of The Salvation Army
  • Assist in all regular video productions which includes shooting, editing, and mastering
  • Participates in all live productions including webcasts and multi camera shoots. Serves as a member of the general film crew with emphasis on capturing raw footage.  This to include camera person, audio, lighting and general support duties with occasional travel for location filming
  • Partners with others in the Marketing and Communications Team with the day-to-day digital projects

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

  • Completion of a college/university program in computer science, graphic arts, web design or digital marketing is required
  • Three years of prior related experience. Must have experience working with WordPress, HTML, Dreamweaver, Adobe Creative Suite

PREFERRED SKILLS/CAPABILITIES:

  • High standards of integrity, judgment, and confidentiality
  • Proven oral and written communication ability, especially as it relates to copywriting
  • Detail-oriented, organized, confident and self-directed
  • Strong presentation skills, oral and written
  • Superb customer service skills and experience
  • Creative and able to produce well thought out projects
  • Strong word processing and publishing computer skills
  • Ability to manage multiple tasks simultaneously
  • Knowledge of French an asset

The Salvation Army will provide reasonable accommodation upon request. Please let us know if you have a need for any accommodation.

We thank all applicants, however, only those candidates to be interviewed will be contacted. Internal Applicants, must advise your managing supervisor of your intentions prior to submitting your application.

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