Communications Specialist

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Published
May 12, 2022
Location
Toronto
Job Type
Competition #
22-054
Ministry Unit/Dept:
Corps Mission Resource Department
Salary Range:
$50,000 - $62,000
Address:
2 Overlea Blvd, Toronto
Posting Expires:
May 29, 2022
Applications Accepted By:
Please submit your resume to thq.careers@salvationarmy.ca and include "Competition 22-054" in the subject line of your email.

Description

Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Core Values The Salvation Army Canada and Bermuda has four core values:

Hope: We give hope through the power of the gospel of Jesus Christ.
Service: We reach out to support others without discrimination.
Dignity: We respect and value each other, recognizing everyone’s worth.
Stewardship: We responsibly manage the resources entrusted to us.

Under the direct supervision of the Corps Mission Resource Secretary, the Communications Specialist contributes to the creative development of key communications projects and assets specifically directed to corps officers and leaders. These include e-newsletters, annual reports, and social media.

KEY RESPONSIBILITIES:

E-Newsletters and Website Management

  • Strategize and prepare written content for the website and e-newsletters that focus on awareness of territorial resources and strategies for mission delivery
  • Identity and curate photos, graphics or videos to include in designs
  • Develop a calendar for e-newsletters and website blog items throughout the year, with a regular monthly email distribution
  • Determine appropriate fields of data for collection and analyze to determine effectiveness of email strategy (i.e. brand awareness)

Projects and Reports

  • In support of the department, assist in the preparation and design of content for the Annual Corps Review
  • Coordinate and implement the process for corps to complete the Annual Review process, facilitate completion of the required steps using approved form software
  • Develop comprehensive reports to provide Annual Review results to divisional and territorial leaders
  • Conduct research for the purposes of supporting various departments
  • Point of contact and develop relationships with all levels of educational institutions to handle requests for research projects
  • Creatively employ techniques, standards and best practices to guide storytelling, monitor consistency, relevancy and technical quality of finished production
  • Participate in communications team planning and project management activities

Communications

  • Identify, initiate, and enhance communication efforts to promote and strengthen access to resources to enhance mission delivery
  • Network with department personnel and others to identify and coordinate information dissemination
  • Distribute creative assets to other units accordingly based on approved strategy
  • Understands role of different media options and their impact on achieving marketing objectives, and contribute to and execute tactical media and creative plans
  • Develop and share tools and tactics that can be used both at ministry units as well as at divisional levels to enhance mission delivery.

Social Media

Manage the departmental social media accounts which are targeted towards reaching those delivering front line ministry and mission. He/she will provide the day-to-day operations to promote engagement with the corps officers and respond to queries about our work.     

  • Assist with the development of a content calendar that outlines important themes and dates (Annual Review, Partners In Mission, Home Mission, Learning Opportunities, etc.) to post to platforms
  • Post updates regularly to Facebook, Twitter, Instagram and LinkedIn in line with the content calendar and as appropriate to other accounts
  • Ensure that we promote other relevant departmental information (MAGA, C&Y, Spiritual Life, Salvationist)
  • Research new processes and technologies as well as develop understanding of targeted demographics to improve efficiency and meet industry best practices
  • Monitor and track monthly statistics and changes and provide reports that outline both quantitative and qualitative results to leadership
  • Maintain and design social media pages for both organic and paid ads (Facebook, Google, YouTube) through media agency
  • Participate in departmental team planning and project management activities
  • Ensure all legal requirements and identity standards relating to social media are met (closed captioning)

Creative Content Design

  • Support the departmental efforts and campaigns through creation of media resources
  • Provide photographic skill and editing to enhance promotion and event coverage
  • Support team members on projects through all stages to meet established timelines, ensuring all media resources adhere to the organization’s official brand guidelines

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

  • Bachelor’s degree in Journalism, Communications, Marketing, Website Design or other related discipline
  • Three to five years related communications/web/social media experience in an organizational setting, with previous non-profit experience an asset
  • Ability to use different types of software including graphic editing, form building, data management
  • Excellent working knowledge and experience in various software and reporting tools such as Microsoft Office, WordPress, Hootsuite and an ability to quickly learn new applications
  • Knowledge of Adobe Creative Cloud applications preferred (Indesign, Photoshop, Premiere, and ability to learn new applications quickly)

PREFERRED SKILLS/CAPABILITIES:

  • Demonstrates excellent organizational, communication and marketing skills
  • Outstanding time management skills and attention to detail
  • Excellent project coordination skills and the ability to manage multiple priorities. Flexibility to adapt to changing priorities as required
  • Excellent use of English language and writing for print and online applications
  • Excellent communication skills (written and verbal)
  • Ability to work effectively in a team environment to meet tight deadlines
  • Positive, enthusiastic, solution-focused and will take initiative
  • Familiarity with The Salvation Army is an asset
  • Flexibility to work outside regular business hours and availability on short notice to address website/social media issues if they arise

The Salvation Army offers accommodation for applicants with disabilities in its recruitment process. If you are contacted to participate in an interview or screening process, please advise us if you require accommodation.

We thank all applicants and will contact candidates selected for interview. Internal applicants, please have a conversation with your manager about your intentions to apply.

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