{"id":9757,"date":"2020-12-08T19:55:16","date_gmt":"2020-12-08T19:55:16","guid":{"rendered":"https:\/\/salvationarmy.ca\/atlantic\/touchless-giving-option-helps-the-salvation-army-to-overcome-challenges-brought-on-by-the-pandemic\/"},"modified":"2025-05-26T11:22:22","modified_gmt":"2025-05-26T11:22:22","slug":"touchless-giving-option-helps-the-salvation-army-to-overcome-challenges-brought-on-by-the-pandemic","status":"publish","type":"post","link":"https:\/\/salvationarmy.ca\/atlantic\/2020\/12\/touchless-giving-option-helps-the-salvation-army-to-overcome-challenges-brought-on-by-the-pandemic\/","title":{"rendered":"Touchless Giving Option Helps The Salvation Army to Overcome Challenges Brought on by the Pandemic"},"content":{"rendered":"<p style=\"text-align: justify;\" tabindex=\"0\">The COVID-19 pandemic has brought about many challenges to The Salvation Army\u2019s Christmas Kettle Campaign, its largest fundraising drive of the year. At a time when more and more individuals and families are facing new financial challenges and frightening realities, there has been a decline in foot traffic, fewer kettles have been mobilized and there has been increased difficulties in securing volunteers who are typically older and at greater risk.<\/p>\n<p style=\"text-align: justify;\" tabindex=\"0\">To help boost this year\u2019s fundraising efforts, The Salvation Army Canada, Rogers Communications and tiptap are providing a touchless giving option for Canadians to safely donate to the annual Christmas Kettle Campaign, which provides hope and support, without discrimination, to vulnerable people in 400 communities across the country, serving 1.9 million people in 2019.<\/p>\n<blockquote>\n<p tabindex=\"0\">\u201cTouchless giving will support the essential work The Salvation Army does in our communities\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" tabindex=\"0\">\u201cWe saw an opportunity to not just replicate the same cash donation experience, but to create something new and better to help serve our communities,\u201d says Chris Greenfield, CEO and Founder of tiptap. \u201cSince the early days, Rogers shared our vision of community stewardship, and I\u2019m inspired by how this technology partnership for digital, touchless giving will support the essential work The Salvation Army does in our communities.\u201d<\/p>\n<p style=\"text-align: justify;\" tabindex=\"0\">As the coronavirus continues to impact lives, and with the Christmas season around the corner, there is a lot of uncertainty and it\u2019s hard not to wonder what will happen next.<\/p>\n<p style=\"text-align: justify;\" tabindex=\"0\">\u201cI\u2019m a single parent of a two and six-year-old,\u201d says Jennifer. \u201cI\u2019ve lived with my parents since my husband and I separated. COVID-19 caused my employer to reduce my hours and my family continue to support our basic needs. Then, when my dad\u2019s hours of work were cut back, they could only do so much.\u201d<\/p>\n<blockquote>\n<p tabindex=\"0\">\u201cThis new technology for our 2020 Christmas Kettle Campaign will help us continue to operate our life-changing programs\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" tabindex=\"0\">\u201cThis has been a year like no other. The need is great \u2013 but the opportunities are even greater,\u201d says Lt-Colonel John P. Murray, spokesperson for The Salvation Army in Canada.\u00a0 \u201cEnabled by Rogers and tiptap, we are adding another option for Canadians who want to support The Salvation Army in their communities.\u00a0 As life became more challenging this year for so many people, this new technology for our 2020 Christmas Kettle Campaign will help us continue to operate our life-changing programs.\u201d<\/p>\n<p style=\"text-align: justify;\" tabindex=\"0\">The rollout of the 1,500 digital donation units on December 1 is easy-to-use and safe. A donor places their debit or credit card up to the digital tile amount they want to donate. It\u2019s as simple as that!<\/p>\n<p style=\"text-align: justify;\" tabindex=\"0\">\u201cWhen we delivered the tiptap units to frontline workers in Eastern and Northern Ontario, their excitement grew,\u201d says Greenfield. \u201cMany people said these were exactly what they needed to boost fundraising efforts during these difficult times. It was a clear reminder of why tiptap is doing this and how important it is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has brought about many challenges to The Salvation Army\u2019s Christmas Kettle Campaign, its largest fundraising drive of the year. At a time when more and more individuals and families are facing new financial challenges and frightening realities, there has been a decline in foot traffic, fewer kettles have been mobilized and there [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1014],"tags":[],"location":[],"class_list":["post-9757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hope-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Touchless Giving Option Helps The Salvation Army to Overcome Challenges Brought on by the Pandemic - Salvation Army Atlantic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvationarmy.ca\/atlantic\/2020\/12\/touchless-giving-option-helps-the-salvation-army-to-overcome-challenges-brought-on-by-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touchless Giving Option Helps The Salvation Army to Overcome Challenges Brought on by the Pandemic - Salvation Army Atlantic\" \/>\n<meta property=\"og:description\" content=\"The COVID-19 pandemic has brought about many challenges to The Salvation Army\u2019s Christmas Kettle Campaign, its largest fundraising drive of the year. 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