Edmonton’s Hope in the City Fundraiser

Hope in the City Edmonton skyline

Presented by Hope in the City Edmonton's Presenting Sponsor     Donate to Hope in the City today


Edmonton Hope in the City luncheon
November 15, 2022
12-1:30 p.m.
Edmonton Convention Centre

with Emcee Gord Steinke

Please join us at the Edmonton Convention Centre as we launch our annual Christmas Kettle Campaign – our first in-person Hope in the City event since 2019! Help us reach our $650,000 campaign goal by purchasing tickets, a table, or becoming a sponsor.

We are proud to announce our guest speaker, Joe Roberts, The Skidrow CEO, for what is sure to be an inspiring event.

Joe is an expert on resiliency and change. Having experienced both catastrophic failure and extraordinary success Joe teaches how to overcome the roadblocks that get in the way of high performance. He helps companies and individuals redefine what’s truly possible by confronting limiting mindsets. Participants at Joes’ events leave inspired and moved to action.

Joe Roberts, the Skid Row CEO

Joe Roberts, the Skid Row CEO

What is most amazing about Joe is that in 1989 he was living on the streets of Vancouver as a homeless skid row addict. Through perseverance, determination and his resilient human spirit, Joe pulled himself out of the darkness and despair, to become a highly respected business and community leader.

Joe’s message is relatable, humorous, honest, raw and unforgettable. He tackles the stigma associated with mental health and addiction in a straight forward authentic way that comes from his personal life experiences.

Since 1989, Joe has acquired two college diplomas, became the CEO of one of Vancouver’s leading multimedia companies, walked across Canada and achieved more success than he could ever have imagined. Joe has been recognized by MacLean’s Magazine as one of “10 Canadians who make a difference,” won the BC Courage to Come Back Award, received The Ontario Premier’s Award for Business, was given an Honorary Doctorate from Laurentian University and was recognized by the Senate of Canada with their Canada 150 Medal. Recently Joe was awarded the Meritorious Service Medal (MSM) from The Governor General of Canada.

Joe Roberts, before and after photo

Joe’s business solutions have made millions of dollars for his clients, across a variety of business sectors. It is from this experience that Joe draws when addressing Fortune 500 companies, professional associations and organizations internationally.

Joe is also the Executive Director and Co-Founder of The Push for Change Foundation, a charity advocating for youth homelessness prevention. Joe walked 9041KM across Canada from May 1, 2016 until September 29, 2017, pushing a shopping cart to raise money and awareness about youth homelessness.

Be the Hope for our neighbours in need

Thank you for your support of our annual Kettle campaign, and for helping Give Hope Today. Kettle donations stay local and fund our year-round programs and services that help Edmontonians in need, including seniors’ programs, summer camp, toy hampers, community meals, food programs, and much more.

For more information, please email us at events.ab@salvationarmy.ca


Special thanks to our sponsors!

Presenting Sponsor
Hope in the City Edmonton's Presenting Sponsor

Gold Sponsor

WF Steel & Crane, Edmonton HITC Colonel Sponsor

Silver Sponsors

Hope in teh City Edmonton - Silver Sponsor 2022 CLAC - Silver Hope in the City sponsor

Copper Sponsors

dema land services logoWhitson Contracting, Cadet SponsorMetegrity - Copper Sponsor  Synergy Projects Ltd. - Hope in the City Sponsor